New ways to engage,
experience and transact

Blockchain and NFTs are changing everything – and providing extraordinary growth opportunities

We offer a variety of different NFT activations

Standalone NFT collection

Digital Wearables

Blockchain Gaming

Catheon’s Ecosystem

A suite of products and services to support our brand and creator partners

360° NFTs strategic partnership with brands bringing IP to Web3 through independent NFT partnerships and/or gamification, wearables, collectibles, membership access in the Catheon ecosystem and metaverse

Catheon Entertainment

End-to-end NFT media solution platform that offers brands / creators a direct-to-consumer access to exclusive content; direct revenue; direct continuous, incremental royalties

Converts Web2 games to Web3. We publish, consult on tokenomics and marketing through our blockchain gaming ecosystem to achieve comprehensive brand digital experiences and new revenue opportunities

Catheon Guilds and Communities

Customer excellence teams in US, LATAM, EAME and APAC for 24/7 support; Catheon x Guild partnerships to leverage local and cultural insights across the globe

Investment and advisory arm of Catheon, including investment fund targeting the broader blockchain gaming and entertainment landscape

People at Catheon Labs

World class technical, publishing, and partnership support from the leading blockchain game and NFT expert

Extensive blockchain knowledge

World class business + gaming experience

Support team with over 200 people

Combined community of over 1 million across existing projects

Extensive network of VCs and Angel Investors

Partnerships across launchpads, exchanges, marketing and PR

Top management team

Combined with world-class game industry veterans

Senior Leadership

William Wu


  • Vice President at Oaktree Capital Management
  • Senior Business Analyst at McKinsey & Company
  • MBA at Wharton School

Lewis Grafton


  • Investment Professional at Bain Capital Credit
  • Investment Banking Professional at Houlihan Lokey
  • BCom/BSc from Victoria University of Wellington



  • Over 10 years of experience at a blue-chip investment fund
  • Responsible for originating, executing and managing deals totaling over $2bn of invested capital

Daniel Chou


  • Head of Remote Global Teams at Playstudios
  • Creative Director at Fox Club Games
  • Senior Concept Artist at Zynga

Hang Zhang


  • Director, Data Ventures at Westpac Group
  • Manager at McKinsey & Company
  • MBA at University of Michigan

Dimitar Kostadinov

SVP (N. America)

  • Associate Partner at McKinsey & Company
  • Co-Founder of a US eCommerce shop
  • MSc from Antwerp Management School

Ken Luo


  • Director of Business Development at MED Group
  • Investment Banking Professional at Houlihan Lokey
  • BCom from UNSW

James Wu

SVP (China)

  • CEO & Founder of SUBOR Advanced Technology
  • CSO & Co-Founder of FUZE Technology
  • Director at Microsoft XBOX China

Brad Lewthwaite


  • Investment Banking Professional at Moelis & Company and Luminis Partners (in affiliation with Evercore)
  • BCom from the University of Sydney

Patrick Chu


  • Founder of TILT, an indie game publisher
  • Senior positions at Disney and Shengqu
  • Closed Asia deals for Borderlands 1&2, Fallout 3, 4, Shelter

Jeansy Molanza

Blockchain Lead

  • Assistant Vice President of Equity Finance IT at Barclays
  • MSci Computer Science and Management (First Class Honours)

Danny Wang

Head of Product

  • Chief Technology Officer at a leading Defi protocol
  • Lead Tech Consultant at a Fortune 50 global company

Casey Barr


  • Experienced Senior Consultant with a demonstrated history of working in the professional services industry.
  • Primary areas of focus include robotic process automation (“RPA”), analytics and data visualization.
  • BSc in Economics from University of East Anglia.

Don Lee

Game Dev. Lead

  • 5 years of experience as the head of a web solutions and multimedia production agency in Seoul, Korea.
  • Specialized in web • mobile development and artificial intelligence.
  • BSc Computer Science at Georgia Tech

Partnership Goals

Catheon wants to help brand and IP owners grow their portfolio and generate new revenue streams in the web3 space, through applying a high-touch, bespoke approach to blockchain integration, community building and GTM execution

High IP quality and NFT utility

We will work with you to design NFT mechanics, community building and minting details from scratch with our team of over 200+ blockchain and technology professionals

Industry-leading time-to-market

Our nimble, specialized and tested approach will ensure the project gets scaled accordingly & completed in the laid-out time frame without any bureaucratic delays

Value creation & true partnership

We believe in aligning economics &  incentives split based on the value each party brings to a deal. Catheon is open to a variety of deal structures to provide the highest value unlock for all parties involved


Our cross-functional expertise is truly unique in the industry, and ensures brand partners will maximize value from their metaverse/ NFTs strategic moves

1. Scoping

Scope the overall NFT product design, target market and utility it brings

Service Offering
Catheon Labs
White label NFT agencies
Regular NFT Launchpads
NFT Marketplace
NFT design and IP integration
Target market analysis and optimization
Blockchain consultancy
Go to market planning

2. Technical

Full service technical  support across all aspects of NFT mint and launch

Service Offering
Catheon Labs
White label NFT agencies
Regular NFT Launchpads
NFT Marketplace
Utility development and integration
Blockchain integration
Marketplace listing

3. Launching

Leverage Catheon Gaming’s marketing team and community  experience for best-in-class execution

Service Offering
Catheon Labs
White label NFT agencies
Regular NFT Launchpads
NFT Marketplace
Strategic partnerships
Community building
Social marketing
Growth hacking

4. Post-launch support

Establish continuous engagement with the core community and continuous content updates

Service Offering
Catheon Labs
White label NFT agencies
Regular NFT Launchpads
NFT Marketplace
Content updates
Continuous community engagement

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© 2022 Catheon Labs. All rights reserved.

Catheon Labs – New ways to engage, experience and transact

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